The superstar couple’s music video inspired detailed analysis by fans and art experts alike and provided subtle commentary on their marriage, as well as society at large (read: the objectification of black bodies, the omnipresence of religious iconography in pop culture, and above all else, black excellence). “No other museum in the world has ever equaled this figure.” According to the museum, a big part of the record-breaking attendance can be attributed to the Carters’ music video, which was shot entirely in the 652,000-square-foot space, showcasing a number of the institution’s most renowned pieces, including Leonardo da Vinci’s Mona Lisa, Rosso Fiorentino’s Pietà, and the Venus de Milo. “The Musée du Louvre had a record 10.2 million visitors in 2018-an increase of 25 percent in comparison with 2017,” the statement reads in part. According to a recent statement made by the Louvre museum in Paris, Beyoncé and Jay-Z’s critically acclaimed music video for their 2018 hit, "APESH*T", had a direct impact on the museum’s attendance this past year. Revisit the now-iconic music video for “Apes-t” below.Leave it to the Carters to help elevate already elevated art. Beyoncé didn’t need to go to the Met Gala this year she and JAY-Z own the Louvre Along with a new nine-track album Everything Is Love, the couple. The Louvre also capitalized on the endorsement of the powerhouse couple by turning footage from their visit into a 90-minute “JAY-Z and Beyoncé at the Louvre” themed tour in July. Last summer, Jay-Z and Beyoncé released the music video for Apeshit, a viral, visual magnum opus of the power couple dancing through the Louvre Museum that now has over 148. At the time of the visual’s release in June 2018, a spokesperson shared that the couple “visited the Louvre four times in the last 10 years.”Ī spokesperson also added, “The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks.” How much the couple paid to rent out the museum and receive unprecedented access remains unknown. The Louvre has remained relatively tight-lipped regarding how the music video and its concept came to be executed. This likely could also be credited to the Carters’ undeniable influence and high-profile music video, which has since been viewed more than 150 million times. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.”Īdditionally, the museum maintains its ability to attract young visitors by citing that 50% of its clientele are under the age of 30. “It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” the museum’s director, Jean-Luc Martinez, shared in an interview during a French radio appearance. According to The Guardian, the increase in attendance makes for the museum’s best year since 2012, during which 9.7 million visitors frequented its galleries. While the very act of renting of the Louvre is itself a display of wealth (even though renting the Louvre costs a lot less. But there’s been no word on how much the Carters paid for their music feature. A music video created to promote Beyoncé and Jay-Z’s collaborative album Everything Is Love, APESHIT pursues an agenda of black uplift and reparation already manifested in Beyoncé’s visual album Lemonade (2016). What a Saturday night Following a concert in London, Beyoncé and Jay-Z released a new. According to the New York Times, the Louvre allows for some 500 shoots a year which could run about 17,500. While the Louvre is already credited as the most popular museum in the world, the Carters helped break a new visitor record.Īs reported, over 10 million people visited the iconic location in 2018, resulting in a 25 percent rise in visitors from the previous year. A still from the new video for Beyoncé and Jay-Z ‘s song Apeshit. Subscribe Newsletters Open Navigation Menu. From the Mona Lisa to an Egyptian sphinx, here's the meaning behind 5 art pi. It came with a new music video, in which Beyoncé and Jay-Z dance, rap, and sing throughout the Louvre in Paris. Beyonc and Jay-Z’s new joint video, Apesh-, was shot in the Louvre in Paris. The stunning visual, directed by frequent collaborator Ricky Saiz, featured the power couple running through their fierce vocal contributions in front of an Egyptian sphinx, an internationally renowned collection of neo-classical French paintings, and the glorious architecture of the famed museum. Beyonce and Jay-Zs music video for Apesht has inspired a new tour at the Louvre. Beyoncé and Jay-Z surprised the world with their new album 'Everything is Love'. To rent out the entire Louvre Museum in Paris for their music video marks the epitome of fame, and the crowds swarming The Carters. Beyoncé and JAY-Z upped the ante last year by filming their music video for the Everything Is Love cut “Apes-t” in the Louvre. Here Are the Lyrics to Beyonce & JAY-Z’s ‘Apeshit’.
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